With an ongoing focus to both market and sell New Zealand's ultimate urban destination online, Positively Wellington Tourism recently launched new booking capability on the WellingtonNZ.com website using the BookIt system. This allows visitors to easily compare a range of instantly bookable accommodation and activities, including up-to-the-minute rates and availability.
Jamie Crump, New Zealand Marketing Manager at Positively Wellington Tourism, explains: "In addition to providing a significantly improved booking experience for visitors, the BookIt system includes a user-friendly back-end for our tour, attraction and hotel partners to manage inventory and bookings. Using BookIt we are also able to offer prompt and flexible payment terms to our suppliers. The feedback so far has been excellent."
In the first few weeks since going live with BookIt, Positively Wellington Tourism has already seen an increase in booking numbers when compared to their previous booking function. This is set to grow with the addition of cross-selling and travel packages to the website.
"The setup for our website couldn't have been easier and the results speak for themselves. The admin tools in BookIt are so easy to use and we now have access to lots of reports to monitor results and use. We are already working on some exciting new ideas for the booking features on our website." explains Megan Leith, Online Development Coordinator at Positively Wellington Tourism.
An important feature for Positively Wellington Tourism was BookIt's integration with various channel managers. The booking functions - including calendars of live rates and availability - are all fully integrated into WellingtonNZ.com using web services. Within 10 minutes of launch, operators were receiving bookings and in the first few weeks 91% of all bookings had been confirmed instantly. We are looking forward to working with the team at Positively Wellington Tourism to build on this great start.
