BookIt’s accommodation suppliers can now find themselves squarely on the map with the recently re-launched Yellow™ Maps website.
Under a deal announced in May, BookIt provides live feeds of room rates and availability within a new dedicated accommodation search feature on Yellow™ Maps. Visitors to the website are able to search, locate, compare and book from a range of available options.
“The partnership with BookIt is a great fit for us”, explains Campbell Brown, Senior Product Manager for Yellow’s Digital Media team. “Yellow Maps is a key component of our digital strategy and providing accommodation search is a natural progression for this site. Along with the fundamentals like maps, driving directions, and business listings we needed the best possible solution for accommodation search. With the BookIt solution we are able to directly access the data that we need and present this on a map specific to the user’s requirements.
“BookIt’s software also gives us a full, out of the box, online booking engine that we can plug directly into the Yellow Maps website. “
In collaboration with Auckland-based Marker studio, Yellow have now launched an improved version of the Yellow Maps website.
“The move to the new design is a direct response to client feedback.” explains Mr Brown. “Visitors wanted more map space, less clutter and the ability to simply display the map on its own. This also means that we have far greater space for displaying our key content from partners such as BookIt’s ever expanding accommodation inventory, which is fast becoming a prominent feature on Yellow Maps™. “
“We are also looking at plans to expand the booking technology developed with BookIt into other Yellow™ sites in the not too distant future.”
New Zealand accommodation operators seeking a free listing on the Yellow Maps™ website can register online at www.bookit.co.nz.