In a media release yesterday, the Ministry of Tourism Research have confirmed that New Zealand travellers are increasingly using the internet to book more than just accommodation. The report comes as a result of the latest Regional Visitor Monitor (RVM) survey.
“We’re seeing a real trend to domestic travel being booked online across a range of travel purchases,” said Bruce Bassett, Ministry of Tourism Research Manager.
Mr Bassett said that these findings show that tourism operators in all areas of the industry needed to get their inventory web-ready and keep their web content fresh and relevant.
“This data sends a clear message to operators that domestic travellers, who account for 56% of tourism spend in New Zealand, are expecting to be able to plan and book as much as they can online. It’s important for operators to make sure their website meets this expectation.”
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