Each week our BookIt reporting suite emails me a report containing recent customer feedback reviews that have been placed. These are reviews that have been submitted by travellers who have recently completed a booking and are invited to submit their rating and comments on the experience. On average we receieve a 20-30% response rate to the feedback forms each week.
Going through the report today I found myself engrossed and an hour later I had read every single one of them. Feedback after feedback was glowing, 5 out of 5 stars and filled with comments such as:
Excellent service and have already recommended
WOW! What an experience
We had a wonderful time!!
Worth every cent
Amazing!!! Spectacular!!!!
Absolutely fantastic
AMAZING
A definite highlight
Loved every minute
Amazing, wonderful, exciting and fun!
To all the operators out there, working hard to deliver these fantastic experiences, give yourselves a pat on the back. You deserve it!
Outcome one of The New Zealand Tourism Strategy 2015 is that New Zealand delivers a world-class visitor experience. From these traveller reviews I'm reading, I'd say we're well on track with this. I find myself asking, are we at BookIt doing our part in terms of other objectives in The New Zealand Tourism Strategy? Objectives such as, "The New Zealand tourism industry offers booking services that are easy to use". Again, I'll let the travellers do the talking on this one. Click here to read what they're saying!