We've been running auctions for a little while, but until now one auction meant one winner and therefore one booking. Well, no more. Today we're pleased to announce the release of a fixed price offer feature that lets you turn one auction into many bookings.
How it works
When your BookIt-generated auction closes, you'll get a 'successful auction' email that contains a link to enter your fixed price offer details.
This takes you to BookIt where you complete just two fields and then click continue.
We then email all the Trade Me members that placed a bid on your auction (or added it to their watchlist) offering them the deal. As soon as the number you have offered have been redeemed on Travelbug, the offer expires.
But you can't make fixed price offers without first running auctions that generate interest, and the best way to do that is load cool, fun packages that grab attention.
Case study: SKYCITY Grand Hotel
The good people at SKYCITY Grand ran a $1 reserve auction for their Superior Suite package, created in their BookIt account. It sold for $275, had 1,880 pageviews and 196 bidders and watchers! If the fixed price offer had been available, they could have sent an offer at whatever price they wanted to those 196 people - that they already knew were interested in the auction - and nobody else would have been able to see the offer price.
And remember - Travelbug handles the bookings and sends the traveller emails, and BookIt takes care of the invoicing for you. Once you've loaded the auction you can just let the auction run its course and answer any questions that come through.
How to run successful auctions
- use $1 reserves like SKYCITY - these get more views and more bids
- use a detailed description - you'll get fewer questions and bidders will be more comfortable
- load lots of photos - photos are free with BookIt auctions
- make the auction title interesting - use your business name and list the inclusions
Auctions are fun, but now they can generate a lot of exposure for your property and they can even sell a lot of rooms. The only thing limiting your success is how exciting you make your auctions. Login to BookIt and load some auctions today and try this new sales channel out for yourself.
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Don't just take our word for it!
Here are a couple of comments from businesses that have been using BookIt-run auctions:
"The number of bids and views we get on our Trade Me auctions are awesome - it's great exposure for our hotel" - Briana Jellyman, Copthorne Hotel and Resort Bay of Islands
"Auctions have been great for our resort, to auction off distressed inventory but equally for exposure to Trade Me's very large audience: an audience we could not otherwise afford to market to! The auctions are very easy to set up and manage. And last but not least the team at BookIt are great to deal with!" - Jon Doherty, Terrace Downs Resort
If you have any questions, our support team is available 9am - 5pm, 7 days per week.